My Work.
Welcome to my portfolio, a curated showcase of my creative journey as a product designer and storyteller. Each project is a narrative, a fusion of innovation and design thinking, aimed at delivering meaningful and impactful user experiences.
01
Ratings & Reviews @Nykaa
Individual Design Contribution | Apr - Jul 2023
The goal of the Ratings & Reviews UX revamp is that information on ‘All reviews page’ is easily consumable for the customers such that they can make quicker buying decisions.
03
Nykaa's Omnichannel POS Tool (SaaS Product)
Individual Design Contribution | Jul 2023 - May 2024
This project aimed to improve Nykaa’s POS system by enhancing offer visibility, reducing manual errors, and implementing a replacement flow similar to its e-commerce platform, ensuring a seamless in-store experience and boosting sales.
05
Skin Category Page Revamp
Individual Project | Aug - Nov 2022
Simplifying the customer journey for a current Skincare Buyer / Potential Buyer and to have a user led approach at the same time retaining the brand
offerings
07
Hyscool - Hybrid education tool
Individual Project | May 2022
Design a digital solution for this new hybrid mode of education where it will act as an one stop place for
academic activities like class, discussions, submissions & collaboration, Learning resources sharing, student progression & identity management
09
Swacch Kudadaan - Eco box design for cleaner India
Individual Project | Aug-Sep 2020
Design an innovative, sustainable online and practical concept to improve garbage disposal, incentivize individuals through credit assignment, and recognize and reward garbage pickers for their essential role in waste management.
11
The Queer Montage
Team Project | Nov - Dec 2019
The Queer Montage, a month-long initiative, aimed to raise awareness about gender identities and break stereotypes. Grounded in the belief that education drives change, we revisited the basics, creating a dictionary to promote understanding.
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My role : I strategized campaigns, developed content, provided art direction, managed the Instagram handle, and curated captions and copies.
13
An online money withdrawal idea
Individual Project | Jun 2022 | 3 days
Many people depend on ATM withdrawals, but few are aware of the convenient cardless withdrawal feature. Traditional ATMs require a physical card, limiting their use. An innovative "easy-to-interact" ATM, coupled with a mobile app, to introduce users to cardless withdrawals.
15
Steppin' out : Event platform motion designs
Individual Project | Sep -Oct 2021
Created motion design and animations created for Dineout's event booking platform - Steppin' out.
17
Dineout's Career website
Team Project | Sep -Oct 2021
Samples of motion design that I worked on for Dineout's career website which is now live.
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My role : Ideated and created motion design and interaction animations on Adobe After Effects, exported them on Lottie and collaborated with developers to produce best quality animations.
19
Le Boulanger Francais!
Team Project | Feb 2021 | 1 week
To design a brand identity for a hypothetical French bakery named - "The French Baker".
My role : I developed marketing and branding elements, including designing the logo and choosing the brand name. I curated print designs such as visiting cards and menus. Additionally, I designed packaging for the hypothetical brand, creating mockups and presentations.
02
MFit: A Fitness App For Students
Team Project | 2024
Mfit is a student-centered mobile app providing personalized, affordable wellness resources and progress tracking to help students achieve healthier lifestyles.
​My role : Low Fidelity Designs, High Fidelity Designs, UI Design, Interactions and Branding
04
Dineout Passport Revamp
Individual Project | Jan - Apr 2022
Researching and creating a premium subscription program for diners catering to the needs of elite users. goal is to provide luxury food enthusiasts with a more streamlined and personalised digital experience with a more simplified online space.
06
NPS In-store Rating Revamp
Team Project | Jul - Sep 2022
Revamping post-billing NPS and CSAT rating for a delightful and simplified customer experience with gratification.
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My role : Wireframing, creating high-fidelity designs, prototyping and user testing
08
Collabae - a collaborating tool
Individual Project | Feb 2022
An online solution to Ensure Ethical Communication Practices to encourage healthier collaborations across team and development on an individual level in hybrid work situations.
10
Internship projects with Dineout
Individual Project | Jul - Oct 2021
A compilation of all projects I worked with Dineout as a part of my summer internship in 2021 for a period of 3 months in all segments!
12
Bluji: A Craft Cluster Initiative
Team Project | Oct - Dec 2021
Bluji transcends academia, immersing the team in Jaipur's Blue Pottery craft. The project is a profound exploration of emotions, from discovering indigenous art joyfully to understanding the pandemic's impact on artisans' livelihoods.
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My role : I ideated the mascot, strategized campaigns, built the website (including wireframing and UI design for the homepage, campaign page, cart, and checkout flow), and created graphics for the Instagram page.
14
Augmented, Virtual & Mixed Reality Design
Individual Project | 2021
AR, VR, MR, and XR have revolutionized creative, social, and environmental sectors, fostering innovation and accessibility. In this module, we explored creating and interacting with objects and spaces beyond three dimensions.
16
Spectre : The Misted Calendar Photography
Team Project | Nov - Dec 2021
"Spectre: The Misted Minds" is a high-fashion calendar featuring models representing 12 unique phobias to raise awarenes.
My role : Concept & Visualization, Photography, Art direction, Editor, Resource and Development, Creative Direction
18
Innisfree : Brand Product Photography
Team Project | Apr 2021
Product photography for Innisfree - a natural Korean brand for skincare and wellness. We tried to grasp the brand's identity through this photoshoot.
​My role : Concept & Visualization, Product Photography (first 4 images), Art direction, Editing
20
mCaffeine : Brand Product Photography
Individual Project | Apr 2021
A product photography project for India's first Caffeinated Personal Care Brand - mCaffeine. This photoshoot has been undertaken after deep brand and market research.
Coming soon...stay tuned!
Nysaa - UAE Beauty Plattform
Creating designs for several primary journeys including Homepage, PLP and PDP for beauty enthusiasts in UAE!
SayF : Shop more, save more!
Revamping SayF's UI : Shop through SayF and it’ll invest rewards back into your account. It’s automatic savings across hundreds of your favorite brands!